I see it way too often that if creative and technical work together at all, they work in a sequential manner. First comes design, then comes technical. The two work completely independent from one another — sort of a “here is the design, can-you-do-it kind of approach.”

Maybe this kind of thinking dates back to the “old” days of print when the designer designed and the printer printed and there wasn’t much collaboration between the two. Nowadays, this does NOT work and nothing could be more detrimental to the quality of a project – nothing leads to more mediocre work than dividing the process into two separate stages.

In order to be successful, the process needs to include input from all sides. And notice that I haven’t really mentioned what this “thing” is that we’re designing, but I’m speaking of any design that is digital and requires technical considerations.

Design and technical unite — collaborate from the beginning to create better work!