Archived entries for Communication Design

Preparing Students for Industry Success

I attended the Creative Educator’s Forum presented by PromaxBDA (professionals working in broadcast media) and wanted to share some of what I learned there with you.

The Topic: Preparing Students for Industry Success
Moderator: Chuck Carey, President and Co-Founder, Troika Design Group
Panelists: Michael Benson, EVP, Marketing, ABC Entertainment Group
and PromaxBDA Chairman
Bear Fisher, SVP, Creative Director, Comcast Entertainment Group
Steph Sebbag, President and Creative Director, bpg
Niels Schuurmans, EVP Brand Marketing & Creative, Spike

So here is the “take away”–

For students preparing for an interview and planning a career in media, six things to know. (These really are universal as far as preparing for any interview.)

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Design and Technical Unite!

I hate to say this but I think it’s still true — many designers see the creative process and technical development as two separate entities. **Yikes!**
There I said it.

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Why Web is Different than Print


SVA Dot Dot Dot Lectures: Jason Santa Maria from MFA Interaction Design on Vimeo.

This is a fantastic video explaining how designing for web is different than print — all students new to website design need to watch this video!

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Why You Don’t Want a Website

The client comes to the project talking about what they want. They want a website they say, or more probably a re-design of their website. But in order to access what a client needs, I need to know so much more.

My first thought is, you don’t want a website.

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